Hutt City Economic and Environmental Development

The challenge for a water and carbon constrained future is to develop policy and a business attitude that says if you have more of one you have more of the other -Coiln James

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nicholas.lucas

Nicholas Lucas

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Oyster website goes Beek!

My little brainstorm this morning was to show off some examples of really clever websites and tricks used by local businesses.  I knew Pip and Jacqui at Oyster would be an easy bet first up! 

Tapa heart (500 x 390).jpg

Why I like it?

It  tells a story, making what you offer unique.  This site comes across in a genuine and personal way, it shares a little bit about Pip and Jacqui and their philosopy and is authentic – just like their products.

Beek! -I’d never heard of this one before but there are quite a few of these panoramic viewer tools around, you might be more familiar with them being used in real estate.  It seems to be a really quick and easy way to navigate around the shop and to make your site more interactive.

Online shopping -Pip and Jacqui have given online shopping a go – and you have got to be in to win!  They have quite a basic approach and are not using any specialist software – but it is very well explained and to be honest looks like it could be less hassle than some of the forms you sometimes have to trawl through.

Finally they used a local company! Bluebubble Design.  I would have missed it had I not been trying to work out what Beek was.  From what I can gather Bluebubble is owned by local Petone web developer and artist Aime McCarron

Well done guys.

TradeStart

TradeStart is a Hutt City Council and Work and Income initiative created to encourage people to consider a trade career.  It does this by maintaining links with industry and key agencies and people interested in careers and matching each up with information, advice and introductions to help facilitate the process.

With colleagues away over the next couple of weeks I am manning the office -hopefully doing my best to point people in the right direction.   To be honest the day has been very humbling, I have signed five people up and have witnessed both the frustration of not being able to find a job and the pure optimism of young people venturing out into the workforce for the first time.  Each candidate still has to do the work and have the right skills and attitude to find that elusive aprenticeship or job, most of them understand that and just want some pointers as to what to do next. 

Its incredibly rewarding seeing people leave a little more enlightened -with the promise of a follow up and a welcome to return if they need more help.  For those who do not know about the service check it out at www.tradestart.org.nz or even better drop by to 132 High Street, Lower Hutt.  Phone 5660014

August Pulse

Unemployment and Trademe Jobs Advertised in Hutt CitySince July last year, amidst the doubts and turmoils of the economy, we bagan an exercise to attempt to develop some indicators that help give us a little more (and faster) insight into how all aspects of the local economy were fearing.

We called it the Hutt City Pulse. It is still a work in progress -basically we began to look for local indicators that confirmed what we were seeing and hearing when we visited businesses and social agencies -but that sometimes can take up to 18 months to confirm if you rely on official data.  

Having complied a list of possible indicators we began to track historical data and see how it matched up with those same official stats over the last deacde or so.  We still have some gaps and don’t claim that it is an exact or 100% scientificly robust method,  but already it has been usefull when talking to businesses and to alert us to potential issues and in informing how we carry out our economic development activities.

We aim to release the Pulse monthly about ten days or so after month end.  In about two weeks we will release and comment on  our  August data.   In the mean time the graph above shows two of the employemt figures we collect -Trademe job ads for Hutt City and official local registerd unemployment.   Some interesting observations can be made:

  • The numberof Jobs advertised has consitantly been higher from January 2010, and over comparable July and August months over the two years shows a higher number of jobs available in 2010.
  • Unemployment in the city peaked between December 2009 and January 2010 and has now settled to around 2000 people -about the same as September 2009 -but up considerable from July 2009. 

If unemployment is an annual cycle -do we need to expect higher unemployment in coming months as we head towards the December -January period?  The Trademe jobs data perhaps provides some assurance that (with more jobs than the same time last year) this will not be the case.

Hutt Valley Chamber of Commerce 2010 Business Plan

Hutt City engages the Hutt Valley Chamber of Commerce (“the Chamber”) to undertake core economic development services for the businesses of the city.  This includes advocacy, business development, training, networking and overseeing the retail development of the CBD.

This coming Monday 6th September, the Chamber will be making a presentation to Council on their Business Plan -which outlines the agreed activities they will undertake for Council, how they intend to undertake these activities and targets and performance measures they aim to achieve.

If you are a business owner or landlord in the city you may be interested in this document.

Jackson Street Programme 2010/11 Business Plan

JSP LogoThe Jackson Street Programme (JSP) is a retailer organisation funded by a targeted rate on its members (the businesses and landlords of Jackson Street, Petone).  The programme has just completed its Business Plan for the next three years and will present it to Council this coming Monday 6th September.  They will also talk to their performance measures for the year to 30 June (with some impressive results).

If you are a retailer or landlord on Jackson Street or if you operate or could potentially operate a business in the wider Petone area then you may be interested in the document.  It outlines how the JSP intends to undertake promotions and coordination of retailer activities over the next three years and what targets they hope to achieve in doing so. 

I’m always happy to discuss aspects of the plan or to put you in touch with the JSP.  If you have any queries don’t hesitate to contact me: [email protected]

W T Audio

I discovered a small audio and hifi business on High Street yesterday called W T Audio.  They don’t have a website -you will just have to go and visit them to see what a nifty wee offering they have.  I found them in the yellow pages and gave them a ring for some advice on all weather speaker systems.

 After a short conversation I popped down to see them and discuss options.  These guys tend to be more focused on domestic hifi equipment -not really the same thing as what my enquiry was about but, regardless of the mismatch, I was blown away by their willingness to help, their frank advice and eagerness to put me in touch with several people with whom I could take the conversation further.  I’d highly recommend them to anyone looking at home or office/ shop stereo options.  Click here for details.

City Development -Hutt City Council

City Development at Hutt City Council is a small team whose primary function is a implement Council’s Economic Development Strategy and Environmental Sustainability Strategy.

This blog shares with businesses and residents some of our progress and thoughts around current projects and policy development and invites your constructive comment and participation in our activities.